SEO Copywriting

Here's how our words work to improve your web page ranking.

Search engines often turn a blind eye to what you might assume are some of the web's most attractive pages. Just think of the tools many designers use to make web pages exciting. Great illustrations. Stunning photos. Animation and sweet music. Chuck them all onto your page and the world's most important web 'spiders' might well crawl right past.
So, can search engine optimisation copywriting help?

A word is worth a thousand pictures.

In the world of search engine optimisation, copywriting is key - because the 'crawlers' or 'spiders' that power a major search engine look for words and words only. More important, they look for relevant words. Optimisation of your copywriting, using these words correctly, will produce high rankings.

In the beginning, there were keywords.

The biggest help to your search engine optimisation success is choosing the best keyword phrases for your hidden "meta tags". Get these right and your professionally written SEO copy will clamber its way up to higher page rankings. How to refine your keywords you'll find elsewhere on our site - but they're crucial to the skills of optimisation.
Copywriting for search engine success.

A search engine - including Google - uses no human intervention in the ranking selection process. It's basically a robot. But just because your site's copywriting is being evaluated by a robot, it doesn't mean your text can get away with being clunky and clumsy. Optimisation apart, your most important page reader is always your customer - you can lead the horse to water but it's the copywriting that'll make it drink.

So, while our search engine optimisation team knows all about keyword density, spamming risks, frequency and so on - the paramount principles of copywriting excellence apply. Do your words connect, inform and persuade? Do they project the unique personality of your business or brand? Do they maximise your hard-won selling opportunity? We can help you do all that.

We can analyse and optimise from your existing pages' copywriting or start from scratch. The choice is yours.