Analytics

Google Analytics (GA) generates detailed statistics about the visitors to a website. The product is targeted towards marketers rather than webmasters and technologists.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents.

Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.

Your success depends on being aware of the activities or events that are the most effective on your site. Omniture's Web analytics solutions provide you with the ability to systematically develop, test and refine variables to maximize online performance.

Omniture translates insight into action through automated email alerts when key performance indicators such as visitors, leads, sales, costs, or calculated metrics move beyond or below acceptable thresholds. As a result, you are empowered to quickly act on real-time information to increase sales, reduce costs, and enhance overall productivity.

What do most online businesses want?

"More traffic and higher conversion figures."

With 20 years experience in marketing, both on and offline, we can turn your analytics data into profit. With the powerful features of Google Analytics we can tell which keywords, pay-per-click advertisements and marketing efforts are generating the required results. We can help you to use this valuable data to inform your business decisions and maximise your profits