Home   Search Engine Optimisation

Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (SEO), also known as organic search engine optimisation, is a specialised process that involves analysing your website architecture and visible content and making enhancements so that the site ranks higher in the natural search results of search engines such as Google and Yahoo!

The traffic that can be generated by the correct keyword phrases, submitting to appropriate directories, generating a sufficient amount of inbound links and making sure your web site structure is search friendly can make the difference between success and failure.

What is an SEO campaign?

A search engine optimisation campaign will identify, research and target the actual phrases that are being used in a search engine to find your business or service, and work towards making your site the most relevant for the most appropriate phrases for each major search engine.

What is the SEO Process?

First we analyse your website and your business.

We help you to choose the keyphrases that target the right audience that is likely to use your products or services, and the level of competition for each of these selected phrases in the search engine results pages.

We optimise your site to be compatible with search engine crawlers and website visitors.

Off page factors such as link building and directory submissions are then implemented over an agreed upon time frame. The extent of your 'off-page' campaigns will depend heavily on the level of competition for the selected phrases.

Your web site is then carefully monitored by analysing your Web site Traffic. The analysis will provide us feedback on what phrases are generating traffic, and whether the traffic is resulting in the desired outcome [sales, leads, e-mail subscriptions etc.]. All of this will be reported regularly.

Our services are geared towards generating highly targeted traffic for your business, with an emphasis on converting this traffic into sales. Potential customers are searching for your business at this very moment - let us help you place your web site right under their nose.

For more information on how we can help you achieve top ranking, contact us